Code: 13539339

Digital Marketing Excellence

Name: Digital Marketing Excellence
Brand: Taylor & Francis Ltd
SKU: 13539339
Availability: OutOfStock

by Chaffey, Dave (Independent Consultant, UK), Smith, PR (Independent Marketing Consultant, UK)

Language: English
Binding: Paperback
Number of pages: 660
Publisher: Taylor & Francis Ltd, 2017
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Book synopsis

Now in its fifth edition, the hugely successful Digital Marketing Excellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, fifth edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

Full title: Digital Marketing Excellence
Author: Chaffey, Dave (Independent Consultant, UK), Smith, PR (Independent Marketing Consultant, UK)
Language: English
Binding: Paperback
Number of pages: 660
EAN: 9781138191709
ISBN: 9781138191709
ID: 13539339
Publisher: Taylor & Francis Ltd
Weight: 1466 g
Dimensions: 246 × 178 × 30 mm
Date of publishing: 24. March 2017