Code: 06570867
Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers, from the bott ... more
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Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers, from the bottom up.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
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