Code: 04300983
From Brand Vision to Brand Evaluation
by Leslie de Chernatony
3rd edition. A higher level business text, following the introductory }Creating Powerful Brands{.
- Language:
English - Binding: Paperback
- Number of pages: 376
Publisher: Taylor & Francis Ltd, 2010
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Book synopsis
3rd edition. A higher level business text, following the introductory }Creating Powerful Brands{.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
387.39 zł
- Full title: From Brand Vision to Brand Evaluation
- Author: Leslie de Chernatony
- Language: English
- Binding: Paperback
- Number of pages: 376
- EAN: 9781856177733
- ISBN: 1856177734
- ID: 04300983
- Publisher: Taylor & Francis Ltd
- Weight: 574 g
- Dimensions: 227 × 153 × 24 mm
- Date of publishing: 18. March 2010
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