Code: 01371901
Long Tail
by Chris Anderson
Now in a revised and updated edition, The Long Tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth ab ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: Hachette Books, 2008
- More about this
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Book synopsis
Now in a revised and updated edition, The Long Tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-read for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding read for consumers and producers alike.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
81.18 zł
- Full title: Long Tail
- Subtitle: Why the Future of Business Is Selling Less of More
- Author: Chris Anderson
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9781401309664
- ISBN: 1401309666
- ID: 01371901
- Publisher: Hachette Books
- Weight: 244 g
- Dimensions: 135 × 203 × 21 mm
- Date of publishing: 08. July 2008
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