Code: 04594989
Marketing for the Non-Profit Sector
by T. J. Hannagan
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succe ... more
- Language:
English - Binding: Paperback
- Number of pages: 190
Publisher: Bloomsbury Publishing, 1992
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Book synopsis
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
- Full title: Marketing for the Non-Profit Sector
- Author: T. J. Hannagan
- Language: English
- Binding: Paperback
- Number of pages: 190
- EAN: 9780333525821
- ISBN: 0333525825
- ID: 04594989
- Publisher: Bloomsbury Publishing
- Weight: 274 g
- Dimensions: 216 × 139 × 13 mm
- Date of publishing: 08. April 1992
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