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Book synopsis

Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)This marketing plan includes:-Executive Summary-Corporate Objectives-Situation Review-Competitive Analysis-Perceptual Map-Market Segmentation & Targeting-Key Market Trends-Detailed SWOT Analysis-Portfolio Summary (Includes Portfolio Matrix)-PESTLE Analysis-Analysis Of The Current Market-Porters Five Forces Analysis-Strategic Objectives-Marketing Mix (7P's)-Proposed Marketing Budget

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Marketing Plan Example: Virgin Atlantic Little Red
• Author: James Carter
• Language: English
• Binding: Paperback
• Number of pages: 28
• EAN: 9783656424192
• ISBN: 3656424195
• ID: 05283929
• Publisher: Grin Verlag
• Weight: 56 g
• Dimensions: 210 × 148 × 2 mm
• Published: 2013

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