Promoting and Marketing Events / Libristo.pl
Promoting and Marketing Events

Code: 06715928

Promoting and Marketing Events

by Nigel Jackson

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognis ... more

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Book synopsis

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just c

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

1078.21

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