Public Relations in Britain / Libristo.pl
Public Relations in Britain

Code: 06716525

Public Relations in Britain

by Jacquie L Etang

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological d ... more

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Book synopsis

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments.The book highlights sociological issues and foregrounds the professionalisation of the occupation.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

849.62 zł

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