Code: 01264881
Services Marketing, Global Edition
by Christopher Lovelock
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive ... more
- Language:
English - Binding: Paperback
- Number of pages: 648
Publisher: PEARSON Education Limited, 2011
- More about this
473.66 zł
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Book synopsis
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
473.66 zł
- Full title: Services Marketing, Global Edition
- Author: Christopher Lovelock
- Language: English
- Binding: Paperback
- Number of pages: 648
- EAN: 9780273756064
- ISBN: 0273756060
- ID: 01264881
- Publisher: PEARSON Education Limited
- Weight: 1418 g
- Dimensions: 275 × 214 × 24 mm
- Date of publishing: 13. December 2011
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