You might also like

More about Social Marketing to Protect the Environment

• Book details
• Synopsis
• Trending among others

You get 296 loyalty points

Book synopsis

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Social Marketing to Protect the Environment
• Author: Doug McKenzie-Mohr
• Language: English
• Binding: Paperback
• Number of pages: 256
• EAN: 9781412991292
• ISBN: 1412991293
• ID: 04377171
• Publisher: SAGE Publications Inc
• Weight: 464 g
• Dimensions: 252 × 179 × 14 mm
• Date of publishing: 06. July 2011

Trending among others

---

---

---