Code: 09066685
Trust Me, PR Is Dead
by PHILLIPS ROBERT
In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the ri ... more
- Language:
English - Binding: Paperback
- Number of pages: 336
Publisher: Unbound, 2015
- More about this
80.68 zł
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Book synopsis
In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
80.68 zł
- Full title: Trust Me, PR Is Dead
- Author: PHILLIPS ROBERT
- Language: English
- Binding: Paperback
- Number of pages: 336
- EAN: 9781783520831
- ISBN: 9781783520831
- ID: 09066685
- Publisher: Unbound
- Weight: 322 g
- Dimensions: 200 × 130 × 28 mm
- Date of publishing: 18. June 2015
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