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Book synopsis

The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp, Angie's list that's caused Facebook to take note are just a few reasons why local search should be on every business owner's marketing blueprint. Local search leaders Garrett French, Darren Shaw, Phil Rozek and Nyagoslav Zhekov have teamed together to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews and beyond to social outreach, effective content development and PR, this guide goes beyond local SEO how to--presenting readers with the tools to build an entire local online marketing campaign.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Ultimate Guide to Local Business Marketing
• Author: Darren Shaw, Phil Rozek, Nyagoslav Zhekov, Garrett French
• Language: English
• Binding: Paperback
• Number of pages: 258
• EAN: 9781599185781
• ISBN: 1599185784
• ID: 09311250
• Publisher: Entrepreneur Press
• Weight: 482 g
• Dimensions: 206 × 254 × 18 mm
• Date of publishing: 25. February 2016

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