Code: 04301467

Visual Merchandising

Name: Visual Merchandising
Brand: LAURENCE KING PUBLISHERS
SKU: 04301467
Price: 235.52 PLN
Availability: BackOrder

by Tony Morgan

Language: English
Binding: Paperback
Number of pages: 208
Publisher: LAURENCE KING PUBLISHERS, 2008
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235.52 zł

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Book synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.