Code: 04088076
Wally Olins: The Brand Handbook
by Wally Olins
Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the ... more
- Language:
English - Binding: Hardback
- Number of pages: 112
Publisher: Thames & Hudson Ltd, 2008
- More about this
106.27 zł
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Book synopsis
Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
106.27 zł
- Full title: Wally Olins: The Brand Handbook
- Author: Wally Olins
- Language: English
- Binding: Hardback
- Number of pages: 112
- EAN: 9780500514085
- ISBN: 0500514089
- ID: 04088076
- Publisher: Thames & Hudson Ltd
- Weight: 482 g
- Dimensions: 228 × 176 × 17 mm
- Date of publishing: 02. June 2008
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