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Opis

The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire. This book is for anyone who is involved in writing questionnaires, including: marketing researchers human resources managers public health officials engineers government researchers professors who will use the book as part of their curriculum pollsters anyone else charged with writing a questionnaire

Szczegóły książki

Kategoria Książki po angielsku Reference, information & interdisciplinary subjects Research & information: general Research methods: general

• Pełny tytuł: Complete Guide to Writing Questionnaires
• Podtytuł: How to Get Better Information for Better Decisions
• Autor: David F Harris
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 232
• EAN: 9780615917672
• ISBN: 9780615917672
• ID: 07381124
• Wydawca: I&m Press
• Waga: 440 g
• Wymiary: 255 × 179 × 13 mm
• Data wydania: 30. April 2014

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