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Więcej informacji o Developing an integrated digital marketing plan

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Opis

Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Sheffield, course: 1, language: English, abstract: The main purpose of this assignment is to establish a digital marketing strategy about Azerbaijan Airlines (AZAL). The author starts with the situation analysis, goals and objectives, marketing strategy and tactics, target audience, search marketing, ads and social network based on a digital marketing plan. The plan has focused on promoting the company and its products in order to reach its target audience. Azerbaijan Airlines has been founded on 7th of April, 1992 and is one of the fastest growing airlines and most powerful among the competitors in the world. Azerbaijan Airlines has focused on expanding its destinations since 1994. Being at the top of the list, AZAL is becoming one of the key brand companies for its high service quality, flight safety and durability. Its main base is Heydar Aliyev International Airport.

Szczegóły książki

Kategoria Książki po angielsku Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Pełny tytuł: Developing an integrated digital marketing plan
• Podtytuł: Azerbaijan Airlines
• Autor: Ulkar Suleymanova
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 32
• EAN: 9783668296732
• ISBN: 3668296731
• ID: 14282027
• Wydawca: Grin Publishing
• Waga: 54 g
• Wymiary: 210 × 148 × 2 mm
• Data wydania: 15. September 2016

Ulubione w innej kategorii

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