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Opis

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and 'smart cards'. Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Social issues & processes

• Pełny tytuł: Electronic Marketing and the Consumer
• Autor: Robert A. Peterson
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 208
• EAN: 9780761910701
• ISBN: 0761910700
• ID: 04683745
• Wydawca: SAGE Publications Inc
• Waga: 370 g
• Wymiary: 228 × 152 × 13 mm
• Data wydania: 26. June 1997

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