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Opis

It's well known today that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides you with the knowledge needed to realistically evaluate your potential as a business owner. This text encourages you to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As you complete the chapters, you develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can easily relate to. Information on online research, including online business planning, is also included.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Education Teaching skills & techniques

• Pełny tytuł: Entrepreneurship
• Autor: Cynthia Greene
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 448
• EAN: 9780538496896
• ISBN: 0538496894
• ID: 01369373
• Wydawca: Cengage
• Waga: 1190 g
• Wymiary: 285 × 225 × 23 mm
• Data wydania: 05. January 2011

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