Zobacz książki o podobnej tematyce

Więcej informacji o Field Visual Merchandising Strategy

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 73 punkty

Opis

The retail sales floor has become a battlefield where apparel brands fight to maintain a strong product presentation that would set them apart from the competition. Each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. To compete in the war at retail, many of the top apparel brands are using Field Merchandising agencies to execute national programs. But no war is won without a strategy. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy and covers key areas such as developing your strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Pełny tytuł: Field Visual Merchandising Strategy
• Autor: Paul Russell
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 288
• EAN: 9780749472641
• ISBN: 0749472642
• ID: 02785457
• Wydawca: Kogan Page Ltd
• Waga: 444 g
• Wymiary: 228 × 192 × 16 mm
• Data wydania: 03. January 2015

Ulubione w innej kategorii

---

---

---