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Opis

Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.

Szczegóły książki

• Pełny tytuł: From Battlefield to Boardroom: Winning Management Strategies for Today's Global Business
• Autor: Dennis Laurie
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 208
• EAN: 9780312236472
• ISBN: 0312236476
• ID: 11366974
• Wydawca: PALGRAVE TRADE
• Waga: 426 g
• Wymiary: 220 × 150 × 25 mm
• Data wydania: August 2001

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