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Opis

KEA's products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over 2 decades years. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners: fell short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye over the practical application of the 'IKEA philosophy,' Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world's richest man.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Distributive industries

• Pełny tytuł: Truth About IKEA
• Autor: Johan Stenebo
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 254
• EAN: 9781908096074
• ISBN: 1908096071
• ID: 04416579
• Wydawca: Gibson Square Books Ltd
• Waga: 246 g
• Wymiary: 196 × 130 × 17 mm
• Data wydania: 01. August 2013

Ulubione w innej kategorii

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