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Opis

Presenting an integrated and holistic perspective on innovation management and product design and development, this textbook offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book case studies are made available through a companion Linkedin page that is continuously updated by authors and by readers, while pointers to complementary content availableon the internet are provided throughout the text.

Szczegóły książki

Kategoria Książki po angielsku Technology, engineering, agriculture Technology: general issues Technical design

• Pełny tytuł: Management of Innovation and Product Development
• Podtytuł: Integrating Business and Technological Perspectives
• Autor: Marco Cantamessa, Francesca Montagna
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 506
• EAN: 9781447175308
• ID: 41933884
• Wydawca: Springer, Berlin
• Wymiary: 235 × 155 mm
• Data wydania: 30. March 2023

Ulubione w innej kategorii

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