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Opis

The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Marketing Plan Handbook
• Autor: Alexander Chernev
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 188
• EAN: 9781936572397
• ISBN: 9781936572397
• ID: 09164931
• Wydawca: Cerebellum Press
• Waga: 356 g
• Wymiary: 194 × 236 × 12 mm
• Data wydania: 01. November 2014

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