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Więcej informacji o Marketing to Libraries for the New Millennium

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Opis

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

Szczegóły książki

Kategoria Książki po angielsku Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management

• Pełny tytuł: Marketing to Libraries for the New Millennium
• Podtytuł: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
• Autor: Hendrik Edelman
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 216
• EAN: 9780810842717
• ISBN: 0810842718
• ID: 04927326
• Wydawca: Scarecrow Press
• Waga: 331 g
• Wymiary: 229 × 151 × 17 mm
• Data wydania: 01. June 2002

Ulubione w innej kategorii

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