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Więcej informacji o Mercedes Benz Cars Germany - Market Analysis

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Opis

Seminar paper from the year 2013 in the subject Economics - Other, printed single-sided, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its' political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars' market related situation is assessed.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Economics

• Pełny tytuł: Mercedes Benz Cars Germany - Market Analysis
• Podtytuł: Using the Approach of SWOT and PEST Analysis
• Autor: Thilo Ketschau
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 40
• EAN: 9783656391616
• ISBN: 3656391610
• ID: 01685281
• Wydawca: Grin Publishing
• Waga: 64 g
• Wymiary: 210 × 148 × 3 mm
• Data wydania: 15. March 2013

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