Kod: 04437542
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of thi ... więcej
119.40 zł
Zwykle: 134.11 zł
Oszczędzasz 14.70 zł
Potrzebujesz więcej egzemplarzy?Jeżeli jesteś zainteresowany zakupem większej ilości egzemplarzy, skontaktuj się z nami, aby sprawdzić ich dostępność.
Za ten zakup dostaniesz 69 punkty
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In "The Social Media MBA", editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza - Director of Strategic Marketing; Aviva by Jan Gooding - Global Brand Director; Dell by Stuart Handley - Communications Director; Evans Cycles by Will Lockie - Head of Social Media; GlaxoSmithKlein (Ribena) by Verity Clifton - Brand Marketing Manager; Kodak by Madlen Nicolaus - Social Media Manager; Phillips by Hans Notenboom - Global Director; and, B2B Online Sage by Cath Sheldon - Online PR Specialist. There is more, connect with the co-authors and other readers by joining "The Social Media MBA" Alumi group, visit our associated website or search the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
Kategoria Książki po angielsku Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
119.40 zł
Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.
Copyright! ©2008-24 libristo.pl Wszelkie prawa zastrzeżonePrywatnieCookies
Dobre na wszystkich stronach
Koszyk ( pusty )