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Więcej informacji o Transnational Management: Text, Cases & Readings in Cross-Bo

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Opis

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Szczegóły książki

Kategoria Książki po angielsku Humanities Philosophy Philosophy: aesthetics

• Pełny tytuł: Transnational Management: Text, Cases & Readings in Cross-Bo
• Autor: Christopher Bartlett
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 800
• EAN: 9781259010590
• ISBN: 1259010597
• ID: 01339889
• Wydawca: MCGRAW-HILL Professional
• Waga: 1031 g
• Wymiary: 234 × 187 × 22 mm
• Data wydania: 01. November 2013

Ulubione w innej kategorii

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