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Opis

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

Szczegóły książki

Kategoria Książki po angielsku Language Language: reference & general Public speaking guides

• Pełny tytuł: Trust in Communication Management
• Autor: Aydemir Okay
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 368
• EAN: 9783631675373
• ISBN: 3631675372
• ID: 13787459
• Wydawca: Peter Lang AG
• Waga: 476 g
• Wymiary: 150 × 280 × 22 mm
• Data wydania: 05. July 2016

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