Code: 14282990
Branding: A Very Short Introduction
by Robert Jones
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philoso ... more
- Language:
English - Binding: Paperback
- Number of pages: 160
Publisher: Oxford University Press, 2017
- More about this
42.70 zł
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Book synopsis
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
42.70 zł
- Full title: Branding: A Very Short Introduction
- Author: Robert Jones
- Language: English
- Binding: Paperback
- Number of pages: 160
- EAN: 9780198749912
- ISBN: 9780198749912
- ID: 14282990
- Publisher: Oxford University Press
- Weight: 144 g
- Dimensions: 111 × 174 × 10 mm
- Date of publishing: 22. June 2017
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