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Book synopsis

A follow-up to Grant McCracken's groundbreaking "Culture and Consumption", this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. Grant McCracken is a visiting scholar at McGill University and author of several books, including "Culture and Consumption" (IUP, 1988), "Big Hair", and "Transformation".

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Culture and Consumption II
• Subtitle: Markets, Meaning, and Brand Management
• Author: Grant McCracken
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780253217615
• ISBN: 025321761X
• ID: 04044057
• Publisher: Indiana University Press
• Weight: 384 g
• Dimensions: 235 × 155 × 17 mm
• Date of publishing: 22. July 2005

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