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Book synopsis

This best-selling text has been restructured into to match semester teaching needs, and includes updated information on all areas. It provides a complete introduction to this vital area of hospitality management, looking at issues such as: - Sectors within the industry - What is quality and how to manage it - Getting started in the restaurant business - Menu planning - Food and beverage operations and control - Staffing issues including recruiting and turnover - Marketing including public relations and merchandising - Trends and development including franchising and environmental issues

Book details

Book category Books in English Technology, engineering, agriculture Other technologies & applied sciences Other vocational technologies & trades

• Full title: Food and Beverage Management
• Author: Bernard Davis
• Language: English
• Binding: Paperback
• Number of pages: 464
• EAN: 9780080966700
• ISBN: 0080966705
• ID: 04344283
• Publisher: Elsevier Books
• Weight: 884 g
• Dimensions: 244 × 190 × 19 mm
• Date of publishing: 28. February 2011

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