Marketing Research with SPSS / Libristo.pl
Marketing Research with SPSS

Code: 04048109

Marketing Research with SPSS

by Patrick De Pelsmacker

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of h ... more

478.95 zł

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Book synopsis

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

478.95 zł

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