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Book synopsis

Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. "The Art of Services Design" shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Service Design for Business - A Practical Guide to Optimizing the Customer Experience
• Author: Ben Reason, Lavrans Lovlie, Melvin Brand Flu
• Language: English
• Binding: Hardback
• Number of pages: 208
• EAN: 9781118988923
• ISBN: 1118988922
• ID: 09084815
• Publisher: John Wiley & Sons Inc
• Weight: 390 g
• Dimensions: 163 × 237 × 20 mm
• Date of publishing: 04. December 2015

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