Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Advertising

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 213 punkty

Opis

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Advertising
• Autor: Chris Fill
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 416
• EAN: 9780273760894
• ISBN: 0273760890
• ID: 01200829
• Wydawca: PEARSON Education Limited
• Waga: 768 g
• Wymiary: 265 × 196 × 19 mm
• Data wydania: 24. September 2012

Ulubione w innej kategorii

---

---

---