Zobacz książki o podobnej tematyce

Więcej informacji o Aerospace Marketing Management

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 658 punkty

Opis

Aerospace Marketing Management is a marketing manual devoted to: §-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, §-the space sector: suppliers, integrators, and service providers. §It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: §-e-procurement for the purchase strategy, §-interactive communication with websites, §-e-ticketing for the airlines to reach final consumers. §

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Aerospace Marketing Management
• Podtytuł: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers
• Autor: Philippe Malaval, Christophe Bénaroya
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 536
• EAN: 9781461353775
• ISBN: 1461353777
• ID: 06796335
• Wydawca: Springer-Verlag New York Inc.
• Waga: 848 g
• Wymiary: 235 × 155 × 30 mm
• Data wydania: 13. October 2012

Ulubione w innej kategorii

---

---

---