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Opis

Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Business Development For Dummies
• Autor: Anna Kennedy
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 424
• EAN: 9781118962718
• ISBN: 1118962710
• ID: 04953177
• Wydawca: John Wiley & Sons Inc
• Waga: 776 g
• Wymiary: 235 × 187 × 24 mm
• Data wydania: 06. March 2015

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