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Opis

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Business-Driven Research & Development
• Podtytuł: Managing Knowledge to Create Wealth
• Autor: Ashok S. Ganguly
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 202
• EAN: 9781349417124
• ID: 12043266
• Wydawca: Palgrave Macmillan
• Waga: 255 g
• Wymiary: 203 × 133 × 12 mm
• Data wydania: 01. January 1999

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