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Opis

The Chasm Group is one of the world's leading high tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, "Crossing the Chasm" and "Inside the Tornado" are required reading for anyone venturing into the high tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step by step field guide organized around three major concepts: How high tech markets develop; How to specify a winning market development strategy; and, How to plan go to market programmes at different points in the life cycle? Wiefels back to basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. "The Chasm Companion" reveals formulas drawn from real life that can be and are being used to stay on top in any economic climate.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Chasm Companion
• Podtytuł: A Field Guide to Crossing the Chasm and Inside the Tornado
• Autor: Wiefels
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 348
• EAN: 9781841124681
• ISBN: 1841124680
• ID: 04404153
• Wydawca: John Wiley and Sons Ltd
• Waga: 554 g
• Wymiary: 211 × 178 × 20 mm
• Data wydania: 20. December 2002

Ulubione w innej kategorii

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