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Opis

This book, Communication for Competitive Tourism Development, was crafted for multiple stakeholders who are interested or involved in developing competitive or quality tourism service delivery in Africa and the rest of the global tourism world. Many tourism and wildlife business operators, students, professionals, policy and decision makers, researchers, politicians, civil society organisations, journalists, communicators, project managers, and media practitioners will find book very handy. There are useful communication tips and photographs. There are 8 simple chapters: CHAPTER 1 Introduction, Background, and Context (5-14) CHAPTER 2 Sir Winston Churchill-The Pearl of Africa (15-35) CHAPTER 3 Prospects of Eco-Tourism Development (36-52) CHAPTER 4 ICT for Sustainable Quality Tourism (54-66) CHAPTER 5 The Media, Tourism, and Environment (67-93) CHAPTER 6 Media Eco-Sanity Tourism Advocacy Communication Public Campaigns (94-104) CHAPTER 7 Capacity Building for Competiveness (105-109) Chapter 8 A Tribute to a Foreign Tourist in the USA (110-119) Bibliography (120-126)

Szczegóły książki

• Pełny tytuł: Communication for Competitive Tourism Development
• Autor: Wilson Okaka
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 136
• EAN: 9783659779565
• ID: 13504013
• Wydawca: LAP Lambert Academic Publishing
• Waga: 219 g
• Wymiary: 220 × 150 × 8 mm
• Rok wydania: 2016

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