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Opis

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark W. Davis share their secrets on dealing with problems at the top of today's news.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Digital Assassination
• Podtytuł: Protecting Your Reputation, Brand, or Business Against Online Attacks
• Autor: Richard Torrenzano, Mark Davis
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 304
• EAN: 9781250013699
• ISBN: 1250013690
• ID: 11946630
• Wydawca: St. Martin's Griffin
• Waga: 445 g
• Wymiary: 229 × 152 × 17 mm
• Data wydania: 25. October 2011

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