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Opis

This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth. Fundamentals for Becoming a Successful Entrepreneur thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You'll learn how to: *Recognize, define, test and exploit business opportunities*Develop business ideas into business concepts with revenue models that create value and can be profitably sustained*Determine your concept's feasibility through industry, market, trend, economic, breakeven, and risk analyses*Establish a proper ethical and legal foundation for the business concept*Succinctly and effectively demonstrate your concept's viability to a potential funder*Organize and manage human and social capital -- including resources provided by your family Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises

• Pełny tytuł: Fundamentals for Becoming a Successful Entrepreneur
• Podtytuł: From Business Idea to Launch and Management
• Autor: Alan Carsrud, Malin Brannback
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 288
• EAN: 9780133966817
• ISBN: 013396681X
• ID: 09363947
• Wydawca: Pearson Education
• Waga: 540 g
• Wymiary: 231 × 236 × 25 mm
• Data wydania: 17. November 2015

Ulubione w innej kategorii

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