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Opis

Don't be the last to get in the game!§A gamification blueprint you can follow to beat the competition at every turn §The Gamification Revolution explains how to gamify any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible.§Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered one of the world's foremost experts on using game thinking and game mechanics to engage customers and employees.§Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. Her work has appeared on NPR s This American Life , AOL, and gamification.co.§

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Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
• Autor: Gabe Zichermann
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 256
• EAN: 9780071808316
• ISBN: 0071808310
• ID: 01238204
• Wydawca: McGraw-Hill Education - Europe
• Waga: 534 g
• Wymiary: 230 × 176 × 28 mm
• Data wydania: 16. April 2013

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