Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Hegarty on Advertising

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 88 punkty

Opis

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Hegarty on Advertising
• Autor: John Hegarty
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 224
• EAN: 9780500515563
• ISBN: 0500515565
• ID: 04360068
• Wydawca: Thames & Hudson
• Waga: 856 g
• Wymiary: 238 × 177 × 37 mm
• Data wydania: 13. June 2011

Ulubione w innej kategorii

---

---

---