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Opis

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Politics & government International relations

• Pełny tytuł: International Business and Europe in Transition
• Autor: Fred Burton
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 266
• EAN: 9780333641965
• ISBN: 0333641965
• ID: 04596646
• Wydawca: PALGRAVE MACMILLAN
• Waga: 579 g
• Wymiary: 235 × 155 × 18 mm
• Data wydania: 03. April 1996

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