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Opis

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Pełny tytuł: Jewels in the Crown
• Autor: Ray Hutton
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 224
• EAN: 9781908739827
• ISBN: 1908739827
• ID: 01299581
• Wydawca: Elliott & Thompson Limited
• Waga: 602 g
• Wymiary: 235 × 164 × 26 mm
• Data wydania: 13. June 2013

Ulubione w innej kategorii

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