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Opis

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. "Managing & Marketing Health Services" provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. "Managing & Marketing Health Services" is intended for post-graduate and post-experience courses in Health Care Management.

Szczegóły książki

Kategoria Książki po angielsku Medicine Medicine: general issues Health systems & services

• Pełny tytuł: Managing and Marketing Health Services
• Autor: Moira Fischbacher, Anne Smith, Gillian Hogg, Angus Laing
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 208
• EAN: 9781861526786
• ISBN: 1861526784
• ID: 05122959
• Wydawca: Cengage Learning EMEA
• Waga: 318 g
• Wymiary: 228 × 154 × 11 mm
• Data wydania: 22. August 2002

Ulubione w innej kategorii

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