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Opis

A useful guide to understanding the structure and meaning of media and its messages.Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote understanding. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.A useful guide to understanding the structure and meaning of media and its messages

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Cultural studies

• Pełny tytuł: Media Literacy and Semiotics
• Autor: Elliot Gaines
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 181
• EAN: 9780230108288
• ISBN: 0230108288
• ID: 04344621
• Wydawca: PALGRAVE MACMILLAN
• Waga: 230 g
• Wymiary: 204 × 164 × 11 mm
• Data wydania: 19. January 2011

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