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Opis

Strategic planning suffers from several perceptions: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse, having no worthwhile impact at all. This book aims to help them, by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation, and the flexibility to adapt the process to focus on what really matters to the organisation

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Strategy Journeys
• Autor: David Booth
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 134
• EAN: 9781138696761
• ISBN: 9781138696761
• ID: 10040367
• Wydawca: Taylor & Francis Ltd
• Waga: 256 g
• Wymiary: 245 × 176 × 8 mm
• Data wydania: 13. September 2016

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