Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Tap

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 69 punkty

Opis

Let's say you're out of something, or you need something, or you want something. Then, seemingly out of the blue, an ad or an offer pops up on your phone to say that very thing is now available at the next store on your right. Did the store read your mind? No. Rather, it drew on data you had tapped into your phone. In Tap, Anindya Ghose welcomes us to the mobile marketing revolution of smartphones, smarter companies, value-seeking consumers, and personalized, curated offers. Drawing on his extensive research in the United States, Europe and Asia, and a variety of real-world examples from different industries around the globe, Ghose investigates what consumers do with their smartphones and how businesses can use knowledge of this data trail to improve their products and services.

Szczegóły książki

Kategoria Książki po angielsku Technology, engineering, agriculture Electronics & communications engineering Communications engineering / telecommunications

• Pełny tytuł: Tap
• Autor: Anindya Ghose
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 240
• EAN: 9780262036276
• ISBN: 0262036274
• ID: 14423291
• Wydawca: MIT Press Ltd
• Waga: 480 g
• Wymiary: 162 × 244 × 25 mm
• Data wydania: 17. April 2017

Ulubione w innej kategorii

---

---

---