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Więcej informacji o feminisation of public relations

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Opis

There I was: a lone male among more than 30 females.§Then it suddenly hit me. I was an oddity a male in§a female profession, public relations. Women§outnumber men three to one, and the figure is§increasing. But why is this happening? This landmark§study focuses on the PR profession in Australia (and§includes data from other countries). With surveys,§interviews and focus groups of students at four§universities and communicators from all areas of the§profession, this work considers what the long-term§effects of this global trend might be.

Szczegóły książki

Kategoria Książki po angielsku Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Pełny tytuł: feminisation of public relations
• Autor: Greg Smith
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 304
• EAN: 9783639164756
• ISBN: 363916475X
• ID: 06824870
• Wydawca: VDM Verlag
• Waga: 474 g
• Wymiary: 157 × 229 × 18 mm
• Data wydania: 10. June 2009

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